The Rise of MENA Entrepreneurs in the Minority Business Certification Landscape

Sunday, 11 August 2024, 11:00

Middle Eastern and North African (MENA) business owners have historically faced challenges in obtaining minority certification in the U.S. However, recent changes are paving the way for this group to gain recognition. Certification offers significant advantages, including access to diversity programs and reduced business costs. As new MENA entrepreneurs emerge, their struggle for acknowledgment marks a crucial turning point for diversity in business.
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The Rise of MENA Entrepreneurs in the Minority Business Certification Landscape

The Fight for Recognition

Middle Eastern and North African business owners have traditionally been underrepresented in U.S. minority business certification.

Impact of Certification

Having a minority certification can greatly enhance a business's visibility and access to resources.

  • Increased visibility in the consumer goods sector.
  • Access to diversity programs that can reduce operational costs.
  • Support from major retailers like Kroger and Target.

A Journey Towards Inclusion

Recent changes to certification processes are facilitating the inclusion of MENA businesses, allowing a new wave of entrepreneurs to leverage these advantages.

  1. Awareness of certification opportunities has grown.
  2. New entrepreneurs are advocating for representation.

In conclusion, overcoming the barriers to certification is a significant step forward for MENA business owners seeking legitimization and access to essential resources.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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