Barley Farmers Scramble Amidst Hard Seltzer Surge

Wednesday, 11 September 2024, 02:17

Barley farmers scramble as hard seltzer takes over the beer market. This shift challenges traditional grain cultivation and impacts local economies.
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Barley Farmers Scramble Amidst Hard Seltzer Surge

Changing Tides: Barley to Seltzer

As hard seltzer continues its meteoric rise, US barley farmers face significant challenges. Don Nygaard, a third-generation farmer from North Dakota, highlights the struggle as he pivots from malt barley production traditionally used for lagers and IPAs.

Adapting to Market Trends

To remain viable, farmers like Nygaard must adapt their growing strategies. The increase in hard seltzer popularity is forcing many to rethink their land use and crop choices.

  • Impact on Local Economies
  • Shifts in Crop Cultivation
  • Future of Barley Farming

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.

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