Gen Z Moves On From 'Googling': TikTok Emerges as the New Search Engine
Tuesday, 10 September 2024, 17:49
Gen Z Shifts From Traditional Search
Gen Z is changing the way they find information. Where 'Googling' was once the norm, TikTok now reigns supreme as the preferred search engine for young users. According to Bernstein Research, social media platforms are becoming essential for acquiring knowledge.
The Rise of TikTok as a Search Engine
- Social media is increasingly trusted over traditional search engines.
- TikTok's short videos offer quick answers to queries.
- Young adults favor engaging content over text-based information.
Implications for Content Creators
With the rise of TikTok, content creators must adapt their strategies. Adapting to this trend means focusing on video content and optimizing for TikTok's algorithm to reach Gen Z effectively.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.