Campbell's Transforms: The Shift from Soup to Company
Campbell's Company Drops 'Soup'
In a major transformation, Campbell's is shifting its identity by removing the word 'soup' from its name, pending shareholder approval.
A Broader Brand Identity
This change reflects Campbell Soup Company's broader product portfolio that now includes snacks, meals, and beverages. Mark Clouse, president and CEO, emphasized that this transition maintains the brand's iconic recognition while evolving with modern consumer needs.
- New Name: The Campbell's Company
- Focus Areas: Snacks, meals, beverages
- Sales Goals: Organic growth of 2-3%
- Recent Acquisition: Sovos Brands to enhance product offerings
During the Investor Day held in New York City on Sept. 10, Campbell's outlined its strategic shift and long-term growth plans, aiming for a significant evolution in its operations.
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