El Mordjene: The Chocolate Spread Phenomenon in Alimentation
El Mordjene's Rise in Popularity
El Mordjene has quickly become a household name among chocolate spreads in France, outshining famous brands like Nutella and Milka. Launched by Cebon, an Algerian company established in 1997, it has gained a loyal following thanks to viral influencer promotions on social media.
Exclusive Availability and High Demand
Exclusive to select grocery stores, El Mordjene is selling like hot cakes. One retailer reported a leap from 50 jars sold monthly to 5,000 in just three months—a testament to its newfound popularity.
Ingredients and Nutrition
- Nutri-Score of E
- Contains 6.67% saturated fats
- Has 53.3% sugars
While El Mordjene might be pricier than its competitors, many consumers claim it rivals Nutella in taste, boasting a flavor similar to Kinder Bueno.
Unexpected Success and Price Challenges
This unexpected success has prompted Cebon to increase production, although prices have also risen—a contrast to the cheaper options available in Algeria.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.