Roger Federer Schweiz Tourismus: Promoting the Beauty of Autumn

Roger Federer and Mads Mikkelsen Join Forces for Schweiz Tourismus

In an exciting collaboration, Roger Federer Schweiz Tourismus continues to shine a spotlight on the breathtaking beauty of Switzerland during the autumn season. The beloved tennis champion, now 43, expresses his love for the season, stating, “I love autumn and all its colors.” Together with Mads Mikkelsen, renowned for his role in 'Casino Royale', they engage in a playful campaign.

Behind the Scenes with Wemmse

The campaign features fun moments, like Mikkelsen embracing trees and cows, and practicing yoga barefoot after diving into a chilly mountain lake. Federer, enjoying his playful role, states, “Inspired by Mikkelsen and the vibrant autumn scenery, I am showing a playful side like never before.”

Highlighting the Unique Experience

This collaboration is a pivotal part of the largest autumn campaign in the history of Schweiz Tourismus. It aims to convey the message of how lovely a visit to Switzerland during the autumn can be. “Our collaboration with Roger Federer and Mads Mikkelsen perfectly reflects our vision of autumn in Switzerland: a season that combines nature, elegance, and tradition,” shares André Hefti, Chief Marketing Officer of Schweiz Tourismus.

Additionally, Swiss influencer Wemmse provides insights behind the scenes, showcasing the journey of these two iconic figures.