Pharrell Williams Celebrates K-pop Icon G-Dragon Through Exclusive Auction

Pharrell Williams and G-Dragon Team Up for Unique Auction

Located near Seoul's Gyeongbokgung Palace, a highly awaited auction is set to showcase the remarkable collection of G-Dragon, the K-pop phenomenon. Pharrell Williams, known for his role as the men’s creative director for Louis Vuitton, is behind this event through his auction house, Joopiter.

A Glimpse Into G-Dragon's World

• A stunning multicolor fur coat worn during a tour.
• A unique pair of sneakers embellished with Swarovski crystals.
• Artworks including portraits of iconic artists Frida Kahlo and Salvador Dalí, personally created by G-Dragon.

Williams emphasizes the emotional connection to these items, reflecting on how they tell stories and encapsulate memories.

Revolutionizing the Auction Space

Since the founding of Joopiter in 2022, Williams aims to reshape the traditional auction environment. He states that modern consumers are more curious, blending curiosity about culture with collecting. Caitlin Donovan, Joopiter's head of global sales, advises potential collectors to focus on their passions when building a collection.

Join the Auction Experience

Don’t miss the chance to participate in the online auction, titled “Nothing but a ‘G’ Thang: The Art & Archive of G-Dragon.” This unique sale runs until September 10, offering a rare opportunity to own a piece of pop culture history.