Starbucks Turns to a Celebrity CEO as Company Faces Mobile Order Challenges
Tuesday, 10 September 2024, 09:12
Starbucks is grappling with its identity, leading to a significant leadership change.
Challenges in the Mobile Ordering Era
The company faces increasing pressure to adapt to mobile orders while maintaining its core values.
Leadership Change: A New Direction for Starbucks
Bringing in a celebrity CEO symbolizes Starbucks’ intent to rejuvenate its brand as it navigates through these turbulent times.
- Increase in mobile orders
- Customer experience concerns
- Revitalizing brand identity
- New strategies for engagement
- Further innovations in product offerings
- Focus on sustainability
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