Mads Mikkelsen: Spotlight on Switzerland's Autumn with Roger Federer

Mads Mikkelsen and Roger Federer's Autumn Collaboration

In a breathtaking video for Switzerland Tourism, Mads Mikkelsen joins tennis legend Roger Federer amidst the stunning Swiss mountains. This collaboration serves as the largest autumn campaign in Switzerland Tourism's history. Mads Mikkelsen, known for his intense on-screen presence, captures the spirit of autumn with his engaging performances, from embracing nature to enjoying yoga in the great outdoors.

Highlighting the Beauty of Swiss Autumn

• Engaging visuals of Mikkelsen climbing trees and exploring landscapes.
• Humorous undertones in the promotional video, showcasing candid moments.
• Focus on autumn tourism growth: Switzerland aims to expand its seasonal appeal beyond winter and summer.

With the tagline, “I love autumn and all its colors!”, Roger Federer emphasizes the vibrant beauty of the season. This campaign targets European markets, aiming to establish autumn as a key season for tourism in Switzerland.

Shifting Tourist Trends

Switzerland Tourism’s marketing director, André Hefti, explains, “This collaboration with Roger Federer and Mads Mikkelsen perfectly reflects our vision of autumn in Switzerland: a season where nature, elegance, and tradition beautifully intertwine.” With autumn lasting longer now than in previous decades, it becomes an increasingly attractive destination for travelers.