South China Morning Post: The Legacy of Tai Ping in Luxury and Sustainability

Monday, 9 September 2024, 16:00

South China Morning Post explores Tai Ping's transformation in luxury carpets and its commitment to sustainability. The brand aims to become a household name with a new showroom in Hong Kong.
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South China Morning Post: The Legacy of Tai Ping in Luxury and Sustainability

The Legacy of Tai Ping in Luxury and Sustainability

Carpets and rugs go beyond decoration - they define the character of a space, seamlessly blending aesthetics with functionality. Whether it’s a home, hotel, boutique, yacht or private jet, the right carpet has the power to truly transform any environment.

With roots dating back to British Hong Kong over six decades ago, Tai Ping has long been synonymous with luxury, craftsmanship, and innovation in the world of premium rugs. Trusted by architects and interior designers, Tai Ping has carved a niche for itself in the design world.

Mark Worgan, CEO of Tai Ping, is on a mission to elevate the brand from a well-kept secret among industry insiders to a recognized name in quality and design. “While the interior design community knew about Tai Ping, we want the end user to ask for Tai Ping by name,” says Worgan.

This ambition drives a strategic shift for the company, focusing on raising the brand's profile, forging collaborations with designers, and expanding its marketing reach. As part of this vision, Tai Ping unveils a new showroom in Hong Kong, a milestone in showcasing its capabilities. Located in Nan Fung Place, the new space allows Tai Ping to present a comprehensive experience to customers.

Innovating with Culture and Sustainability

The showroom features a mini workshop display showcasing the intricate process of making rugs by hand, emphasizing craftsmanship. Collaboration remains vital to Tai Ping’s success, highlighted by ongoing partnerships with esteemed architects and designers.

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This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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