DAZN's Strategic Ligue 1 Promotion: Key Changes and Impact
DAZN's New Promotion Details
In response to customer feedback, DAZN is launching a limited-time promotion for its Ligue 1 subscription.
This promotion will run from September 10 to 22, featuring:
- Annual subscription: Reduced from 29.99 euros to 19.99 euros per month.
- Monthly subscription: First two months available at 19.99 euros, which is 50% off.
Brice Daumin, CEO of DAZN France, confirmed that the initial days of Ligue 1 have been successful, emphasizing the need to adapt the service for long-term growth.
The Market Context
After acquiring broadcasting rights for Ligue 1 matches, DAZN faces challenges with subscription pricing that led to a surge in piracy. With reports indicating a move towards illegal streaming, DAZN’s adjustment seeks to combat this trend and retain its audience.
- 200,000 users turned to illegal streams for matches.
- Concerns are rising over the viability of legal sports streaming options.
DAZN aims to provide a competitive alternative, addressing customer concerns while simultaneously engaging in discussions about flexible viewing options.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.