DAZN's Strategic Ligue 1 Promotion: Key Changes and Impact

Sunday, 8 September 2024, 17:00

DAZN introduces a significant promotion for its Ligue 1 subscription service. This initiative, aimed at addressing user criticism, lowers subscription costs considerably. The DAZN offer features a price drop from 29.99 euros to 19.99 euros per month, available from September 10 to 22. This move is crucial for DAZN's market presence and aims to alleviate concerns over piracy and subscription pricing.
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DAZN's Strategic Ligue 1 Promotion: Key Changes and Impact

DAZN's New Promotion Details

In response to customer feedback, DAZN is launching a limited-time promotion for its Ligue 1 subscription.

This promotion will run from September 10 to 22, featuring:

  • Annual subscription: Reduced from 29.99 euros to 19.99 euros per month.
  • Monthly subscription: First two months available at 19.99 euros, which is 50% off.

Brice Daumin, CEO of DAZN France, confirmed that the initial days of Ligue 1 have been successful, emphasizing the need to adapt the service for long-term growth.

The Market Context

After acquiring broadcasting rights for Ligue 1 matches, DAZN faces challenges with subscription pricing that led to a surge in piracy. With reports indicating a move towards illegal streaming, DAZN’s adjustment seeks to combat this trend and retain its audience.

  • 200,000 users turned to illegal streams for matches.
  • Concerns are rising over the viability of legal sports streaming options.

DAZN aims to provide a competitive alternative, addressing customer concerns while simultaneously engaging in discussions about flexible viewing options.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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