RTV Noord Inspires German Tour Operators with the Charm of Groningen
RTV Noord Captivates German Tour Operators
In a recent promotional trip orchestrated by Marketing Groningen, a group of German tour operators explored the breathtaking city of Groningen and its serene surroundings. This three-day journey provided an opportunity for the operators to witness firsthand the captivating attractions the province has to offer, with the hope of inspiring future travel arrangements for their clients.
Exploring Groningen's Highlights
- Visit to Borg Verhildersum in Leens
- Sailing expedition over the Wadden Sea
- Tour of Appingedam and a unique gin distillery
- Discovering the historical fortress town of Bourtange
Tom de Vries from Marketing Groningen expressed his enthusiasm: 'You really have to show them the area. Talking about it at a trade fair isn't enough; inviting them here allows them to experience it directly.' This strategy has proven successful in the past, yielding dozens of tour groups and substantial economic benefits for local businesses.
Boosting Tourism Potential
Despite its charm, Groningen continues to lag behind neighboring provinces like Drenthe and Friesland in terms of tourism. According to tourism deputy Susan Top, the region’s potential remains untapped and is in urgent need of revitalization.
The Appeal of Groningen
Feedback from the visiting operators has been overwhelmingly positive, with many expressing surprise at the region's offerings. Michelin-starred restaurants, local breweries, and welcoming communities are key attractions for German tourists. 'Here, they really care about their craft,' said Pascal de Laet, representing Marketing Groningen in Germany. 'The vibe and hospitality are unlike anywhere else.'
Exploring Beyond the City
With an appealing mix of historical significance and modern amenities, Groningen's countryside adds to its tourist allure. The natural landscapes and architectural gems beckon travelers keen on a diverse experience. As Moniek Spaltman from Borg Verhildersum noted, 'We have many beautiful churches, monasteries, and estates that are more than worthwhile telling the story to tourists who are still much needed here.'
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.