Jannik Sinner Aims for Glory in the US Open Final

Jannik Sinner: The Rising Star of Tennis

Jannik Sinner has made history as the first Italian to reach the men's final at the US Open. After claiming victory at the Australian Open, he is now vying for his second Grand Slam title against Taylor Fritz. A win in the United States would not only mark his sixteenth title but also elevate him past 11,000 ATP points and secure a record prize that would further boost his impressive financial portfolio.

Prize Money and Earnings Breakdown

With a spot in the final already ensuring him $1.8 million, defeating Fritz would double that to around $3.6 million. Over his career, Sinner has amassed more than $24 million in prize money. Even in the worst-case scenario, he is set to exceed $26 million by the end of the tournament. Should he win, he would inch closer to an astonishing $30 million.

Sponsorships Fueling Sinner's Wealth

However, the bulk of Sinner's income does not come from tournament prizes but from sponsorships. In 2023 alone, his appearances on TV contributed an impressive $20 million. Tommaso Mattei from Nielsen Sports has hinted that should Sinner maintain his elite position, he could potentially join the ranks of Federer with annual commercial revenues soaring to $100 million.

Currently, Sinner is bolstered by a $150 million decade-long deal with Nike, along with contracts with luxury brands like Gucci and Rolex, and partnerships with Lavazza, Fastweb, and Intesa Sanpaolo. New collaborations include major names like Formula 1, De Cecco, La Roche-Posay, and Enervit for 2024. Forbes estimates his total earnings for 2023 at $38.4 million, which covers tournament winnings and endorsement deals.