Hong Kong's Strategy to Ramp Up Mega Events Promotion
Hong Kong's Initiative for Economic Growth
Hong Kong authorities are gearing up to promote mega events launching in the upcoming months. This initiative is part of their broader strategy to boost consumption and create significant economic value, as emphasized by the city's finance chief, Paul Chan Mo-po.
The Role of Mega Events
According to Chan, these mega events, which will run throughout 2024, include numerous activities in sports, dining, arts, and culture, offering comprehensive sightseeing options to travellers arriving for global business meetings.
- Chan reveals that these events are pivotal in generating consumer spending.
- Over 210 mega events are planned for this year.
- Upcoming events include the Belt and Road Summit expected to attract around 6,000 attendees from diverse regions.
Enhancing Global Connections
Chan further elaborates on the Belt and Road Initiative, aiming for improved trade and economic integration across Asia, Europe, and Africa. These initiatives will foster collaboration with leaders from over 70 countries.
- Expectations to enhance publicity and promotion of events.
- Aiming to coordinate mega events for maximized economic benefits.
The Hong Kong Investment Corporation is also set to host a Summit focused on Start-up Investment, promoting innovation and technological advancements.
Chan's recent diplomatic trip to Australia aimed to rebuild connections impacted by the COVID-19 pandemic, addressing misunderstandings about Hong Kong and its economic opportunities within the Greater Bay Area. The Bay Area promises new development avenues for Australia's innovation and financial sectors.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.