Nina Hospitality Focuses on Overseas Expansion and Enhancing Local Presence

Nina Hospitality's Global Ambitions

Nina Hospitality, the prominent hotel arm of Chinachem Group, is embarking on a strategic journey to expand its footprint beyond Hong Kong. Spoken by managing director Simon Manning, the vision encompasses both short-term growth and long-term sustainability.

Investing in Infrastructure and Experience

With plans to inject at least HK$240 million into renovations and new facilities, the emphasis on both aesthetics and service is clear. Projects include the revitalization of the flagship Nina Hotel Tsuen Wan West, demonstrating a commitment to providing a luxurious experience for visitors.

• Plans for international expansion include potential acquisitions in core markets.
• Nina is considering management contracts to introduce its brand to wider audiences.
• Focus on attracting airline crews and long-stay guests with specialized amenities.

Adapting to Market Changes

Despite a sluggish local economy, Manning is optimistic about Hong Kong's future in tourism. The current strategy includes catering to the airline industry, establishing partnerships that boost occupancy rates.

“China will recover,” said Manning, reassuring stakeholders of a robust recovery in Hong Kong tourism. With an occupancy rate hitting 90%, the group is poised for growth as market conditions improve.

Navigating Challenges in Hospitality

Manning acknowledges market fluctuations, including the conversion of hotels into student housing. He considers this