Barney Barnet Discusses the Role of Major Sporting Events in Hong Kong's Future

Leveraging Major Sporting Events for Economic Growth

During the Hong Kong Sports Economy and Tourism Summit, Barney Barnet, vice-president of partnership management at LIV Golf, articulated the transformative power of major sporting events in shaping communities. He emphasized that events hosted in Hong Kong, such as golf tournaments, can generate substantial economic impacts, evidenced by last year's event contributing approximately HK$300 million (US$38.5 million) to the local economy.

Creating Synergies Between Sports and Tourism

Moreover, Barnet noted that these mega events are crucial for connecting people emotionally and are pivotal in attracting tourism to the city. Through deliberate efforts to link sports competitions with cultural experiences and tourism offerings, Hong Kong aspires to offer visitors compelling reasons to explore its vibrant scene.

Importance of Infrastructure and Collaboration

• Key infrastructures, such as the upcoming Kai Tak Sports Park, are viewed as integral to fostering event diversity.
• Industry leaders, including Paul Chan Mo-po, highlight the need for private sector involvement and meaningful partnerships to maximize the potential of sports in tourism.

Future Outlook: Greater Bay Area and Major Events

Several stakeholders at the summit discussed the importance of the Greater Bay Area as a burgeoning hub for major events. The consensus suggests that strategic collaborations, be it joint bids for sporting events or leveraging the area's cultural appeal, will be essential for Hong Kong's aspirations.