NBC Introduces Best Buy's 'Spokeshologram' in Exciting NFL Season Kickoff

Thursday, 5 September 2024, 19:00

NBC kicks off the NFL season with Best Buy's innovative 'spokeshologram' campaign, featuring Gram in surprising ad spots that bring excitement to viewers. Best Buy's collaboration with NBCUniversal offers a tech-savvy way to enhance game day experiences for football fans everywhere.
Thedrum
NBC Introduces Best Buy's 'Spokeshologram' in Exciting NFL Season Kickoff

Innovative Advertising in NFL Season

During the NFL season opener, NBC introduced a unique advertising strategy featuring Best Buy's 'spokeshologram', Gram. As the Kansas City Chiefs faced the Baltimore Ravens, viewers were treated to unexpected messages from Gram, who made comedic interruptions during the broadcast.

Gram’s Hilarious Appearances

  • In the first spot, narrated by Mike Tirico, Gram appears in the broadcast booth, humorously addressing his holographic presence.
  • He assists Tirico in selecting products via the Best Buy app, suggesting everything from espresso makers to other must-have tech.

In a second spot featuring Maria Taylor and Chris Simms, Gram boldly takes the stage, showcasing types of tech to elevate the viewing experience, such as portable speakers and air fryers.

Best Buy's Strategy for NFL Fans

This campaign showcases how Best Buy aims to connect with football fans, enhancing their viewing experiences with innovative products. Best Buy’s chief marketing officer, Jennie Weber, emphasizes the excitement of integrating technology into game days. The partnership guarantees remarkable visibility on NBC, Peacock, and beyond.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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