NBC Introduces Best Buy's 'Spokeshologram' in Exciting NFL Season Kickoff
Innovative Advertising in NFL Season
During the NFL season opener, NBC introduced a unique advertising strategy featuring Best Buy's 'spokeshologram', Gram. As the Kansas City Chiefs faced the Baltimore Ravens, viewers were treated to unexpected messages from Gram, who made comedic interruptions during the broadcast.
Gram’s Hilarious Appearances
- In the first spot, narrated by Mike Tirico, Gram appears in the broadcast booth, humorously addressing his holographic presence.
- He assists Tirico in selecting products via the Best Buy app, suggesting everything from espresso makers to other must-have tech.
In a second spot featuring Maria Taylor and Chris Simms, Gram boldly takes the stage, showcasing types of tech to elevate the viewing experience, such as portable speakers and air fryers.
Best Buy's Strategy for NFL Fans
This campaign showcases how Best Buy aims to connect with football fans, enhancing their viewing experiences with innovative products. Best Buy’s chief marketing officer, Jennie Weber, emphasizes the excitement of integrating technology into game days. The partnership guarantees remarkable visibility on NBC, Peacock, and beyond.
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