Lauren Chen: Kremlin's Strategy Shifts from Online Trolls to Real Influencers

Thursday, 5 September 2024, 22:20

Lauren Chen highlights a significant shift in the Kremlin's influence strategy, moving from fake accounts to using real American influencers. The recent indictment of RT employees underlines this tactic. American voices are now being co-opted to push Russian narratives, particularly regarding support for Ukraine, emphasizing the Kremlin's adaptability in the changing media landscape.
Cnn
Lauren Chen: Kremlin's Strategy Shifts from Online Trolls to Real Influencers

Understanding the Shift in Russian Influence Operations

The recent indictment of RT employees reveals that the Kremlin has shifted its tactics significantly since the 2016 election. Instead of relying on fake personas to influence the US electorate, they are now investing in real American influencers like Lauren Chen. This strategy aims to disseminate Russian narratives while undermining support for Ukraine.

Key Developments in Russian Co-opting Strategies

  • RT's nearly $10 million investment into Tenet Media.
  • Hiring of prominent conservative commentators.
  • Efforts to bypass mainstream media.

As experts analyze this new methodology, they argue that real influencers offer a trusting platform which can reach an engaged audience more effectively than fake accounts. The adaption reflects a sophisticated understanding of the fractured media landscape and could have profound implications for US political dynamics.

Long-term Impacts of Russian Operations

  1. Challenges in measuring real influence on electoral outcomes.
  2. Potential erosion of public trust in media due to mixed narratives.
  3. Persistent grift cycles among ideologically aligned influencers.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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