YouTube Extends Limits on Body Weight and Fitness Videos for Teens in Europe and UK

Expanded Restrictions on Teens' Content

YouTube is taking significant steps to protect teenagers from harmful online content. As part of this initiative, the platform will expand its limitations on recommending videos idealizing certain body weights and fitness standards, now including Europe and the UK.

The Rationale Behind the Move

Since its initial implementation in the U.S. in 2023, YouTube has identified content categories that can have a negative impact on young viewers. This includes videos that compare physical features, idealize specific fitness levels, or promote social aggression.

• Teens are more likely to form negative beliefs about their body image when exposed to repeated messages about ideal standards.
• A recent survey by the UK's Mental Health Foundation found significant discomfort among teenagers regarding their body image.
• Fifteen percent of respondents expressed feelings of shame related to their appearance.

Ongoing Efforts for a Safer Platform

YouTube's advisory committee, which includes independent experts, has guided the establishment of these restrictions. As part of its commitment to user safety, YouTube will also restrict access to various videos sharing personal stories related to eating disorders. A higher frequency of desirable body-centric content has been found to exacerbate negative self-perception among teens.

As part of these changes, YouTube will also comply with the newly implemented regulations in Europe, namely the Digital Services Act and the Online Safety Act, aimed at protecting children from inappropriate content. For more details on this initiative or to understand how it might affect young users, check back for updates.