Southwest Companion Pass: Discover Buy-One-Get-One-Free Flight Offers

Experience the Southwest Companion Pass Promotion

Southwest Airlines (LUV) has reintroduced an exciting promotion that allows customers to bring a companion for free through its Southwest Companion Pass. Jennifer Bridie, Southwest's vice president for marketing, expressed enthusiasm about offering this limited-time benefit, showcasing the perks of the award-winning Rapid Rewards program.

Unlocking the Benefits

• You must be an active member of the Rapid Rewards loyalty program.
• Flight bookings must be made with your Rapid Rewards number by November 20.
• Your Companion Pass guest is allowed to travel from January 6 until March 6, 2025.
• “Free” does not cover taxes and fees associated with the ticket.

This promotion is not new, with the last offer made in March. Members with companions flying free from that deal have until October 2 to book their flights.

The Importance of Loyalty Programs

Airline loyalty programs significantly impact revenue, as they encourage frequent bookings among members eager to earn more points. Southwest generated $3.7 billion from fares booked by loyalty members last year, comprising over 15% of its total passenger revenue. Additionally, Southwest Airlines earned a record $2.3 billion in ancillary revenues from rewards programs.

CEO Bob Jordan indicated a growing appeal and success of the Rapid Rewards program, which is pivotal for Southwest’s customer engagement.

Leadership in Loyalty Transformation

Southwest's commitment to enhancing its frequent-flyer operations involves key leadership changes. CEO Jordan appointed EVAP of Commercial Transformation Ryan Green to oversee these initiatives, leveraging his knowledge and experience in customer trends and loyalty program evolution.