Zweifel Unveils New Logo and Company Name in Strategic Rebranding Move
Zweifel's Bold Rebranding Strategy
Zweifel is shifting gears as it phases out its historic name, Zweifel Pomy-Chips, after 66 years. This rebranding is not just a name change; it reflects a strategic response to modern market demands. The new company name is Zweifel Chips & Snacks, aligning more closely with the products offered.
Changes in Logo
Alongside the name change, Zweifel is also introducing a new logo, prominently featuring the color red while retaining the iconic uppercase 'Z'. These changes are aimed at revamping the brand's image to better appeal to a contemporary audience.
Expansion Plans
- Recent Acquisitions: Zweifel has expanded its portfolio by acquiring Berger Backwaren in 2020.
- New Snack Plant: A new snack facility is under construction in Spreitenbach AG, set to launch in Summer 2027.
- Broad Snack Range: CEO Christoph Zweifel emphasizes the commitment to provide a variety of snacks for all occasions.
As consumer behaviors evolve, Zweifel aims to position itself as a versatile 24/7 snacking provider, ensuring that they're meeting customers' needs at any hour.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.