Amazon Kindle and #BookTok: The Rise of a New Internet Culture
Amazon Kindle's Rise Through #BookTok
Move over Stanley Cup, the humble e-reader is the latest TikTok obsession. Self-proclaimed Kindle girlies are decking out their e-readers with stickers, accessories, and remote-control page-turners. Gone are the days of curling up with an old-fashioned paperback—thanks to the burgeoning #BookTok subculture, e-readers are the new “It” accessory.
Sales Growth and Trends
Amazon Kindle sales have been growing in double-digit percentages for the past two years, according to the Wall Street Journal, buoyed largely by the under-45 crowd. (Some 60% of Kindle sales come from first-time buyers.) While print books are still the most popular format for reading, according to Pew Research, three-in-ten Americans now also read e-books.
The Allure of E-Readers
- The portability of Kindles is a major selling point for many readers.
- Kindle enthusiasts aren't content just owning an e-reader; they’re enhancing their experience.
- The combination of TikTok and Kindle has generated a buzz that drives sales.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.