Adult Diapers: The Rising Trend in China's Health and Wellness Market
Shifting Market Focus to Seniors
In a shifting landscape, adult diapers are attracting attention as firms adapt to China's aging population and declining birth rates. Recent reports reveal that >300 million people are over 60, representing 21.1% of the population. Major companies are responding by targeting these senior consumers, who possess both financial resources and a desire for quality. Health and wellness products are particularly lucrative for this demographic.
Growth of Adult Diapers and Related Products
Leading the charge is Yili, offering adult milk powder and diapers designed for older users. A recent survey indicates a strong demand, with 70% of respondents committing to adult milk powder purchases. Hangzhou Coco’s adult segment now exceeds infant product revenue, reflecting this significant trend.
Targeting Health-Conscious Seniors
As health consciousness rises among seniors, many companies pivot towards designing products specifically for their needs. Ping An Health has experienced a 205% surge in revenue from senior care services, emphasizing the changing landscape in consumer goods.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.