Retail Trends: Lid Swapping on Owala Bottles Causes Store Mayhem
Retail Turmoil Over Owala Bottles
It wasn't so long ago that the Stanley cup was the object of desire for young women and girls, causing stampedes in stores. But the trends have shifted: The colorful Owala FreeSip bottle is now the must-have water bottle for Gen Z, sparking chaos.
Mismatched Color Combinations
The Owala bottles, priced at $27.99 for the 24-ounce version, feature surprising colorways with fun names. However, customers are creating their own bespoke Owalas by swapping lids in-store.
- Retailers report confusion
- Parents notice chaos in stores
- Customers customize their bottles
Consumer Reactions
Caroline Nguyen, a parent in Texas, has observed this trend firsthand. In her local Target, she spotted a white bottle displaying five different lid options. Others have reported similar mismatched combinations across various Target locations.
Business Insider also noted this trend in Virginia stores, where Owala shelving was in disarray, leading to customer dissatisfaction. The swapping frenzy has left numerous bottles mismatched, resulting in confusion.
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