Lorraine Lea's Decline: A Major Turn for the Iconic Linen Brand
The Unfortunate Fade of Lorraine Lea
The iconic Australian linen retailer Lorraine Lea has entered voluntary administration after almost 40 years of operation. Appointed administrators Andrew Yeo and Tim Bradd from Pitcher Partners Melbourne aim to manage the situation following financial hardships exacerbated by the COVID lockdowns.
Response from the Administrators
As Yeo stated, “Lorraine Lea Linen is an iconic national brand that many Australians have in their homes.” This administration phase is particularly somber for the company’s owners, who have faced immense pressure amidst changing market conditions.
Continued Operations and Customer Engagement
- The business continues to operate and has launched a massive 50% off sitewide sale to liquidate stock.
- Following the launch of this clearance sale, nearly 4000 orders were recorded in just three days.
- Over $1 million worth of quality linen and towels have been sold already, showcasing customers’ loyalty to the brand.
With hopes for a beneficial outcome, the administrators are preparing the company for sale, inviting interested parties to step forward. Founded in 1986 by Peter and Heather Ryan, Lorraine Lea has been known for its affordable linen and homewares, creating an inviting atmosphere within homes across Australia.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.