Capri Sun Pouches - The Future of Iconic Drink Packaging

Capri Sun Pouches: The Transformation of an Icon

Capri Sun is reportedly planning to sell sophisticated new 12 oz. bottles alongside its storied Capri Sun pouches, mirroring how even cherished childhood staples can mature. Based on insights from the food blogger Snackolator and the National Association of Convenience Stores (NACS) trade show, these new bottles are anticipated to make their debut this year.

What’s Driving the Change?

Capri Sun’s parent company, Kraft Heinz, has yet to clarify the future of the classic pouches. Some social media users are voicing their concerns over this potential shift from pouches to bottles.

• New Flavors: The bottles are expected to showcase three flavors: Fruit Punch, Strawberry Kiwi, and Pacific Cooler, with a possibility for more.
• Larger Sizes: Capri Sun already introduced larger 96 oz. Multi-Serve bottles in response to consumer feedback, demonstrating a trend towards bigger sizes.

Impact and Consumer Demand

If the new bottles hit the U.S. market successfully, they might provide a vital boost for Capri Sun following a recall of over 5,700 Capri Sun pouches last August, due to cleaning solution contamination. This pivot toward bottles might also be tied to consumer demand for more convenient, environmentally friendly packaging.

Capri Sun's Legacy and Future

Since launching in Germany in 1969 and entering the U.S. market a decade later, Capri Sun has remained a favorite among youngsters, having been acquired by Kraft Heinz (KHC) in 1991. If the brand embraces this modern change, it could strengthen its appeal among adults while continuing to attract younger audiences.