Grieder: Can Young Shoppers Be Lured by Cool Labels?
The Shift of Grieder in Zürich
The Grieder store, a longstanding establishment at Zürich's Paradeplatz, is relocating to Bahnhofstrasse due to the non-renewal of its lease by Swatch Group. Known for its exquisite offerings, the store will now focus on cool labels to attract a younger demographic.
Attracting Young Shoppers with Trendy Brands
While TikTok and similar platforms showcase shopping hauls featuring brands like Golden Goose, Comme des Garçons, and Balenciaga, the store's current clientele skews older. Media spokesperson Claudia Torrequadra counters that the customer base spans all ages, from daughters to grandmothers.
The Role of E-Commerce
- Online customers tend to be younger, averaging between 25 and 34 years old.
- Both online and offline channels are vital for Grieder, with a commitment to personal in-store experiences.
Diverse Brand Offerings
The shop's mix includes both young brands and established names.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.