Milkio: The Controversial Claims of '100% Pure NZ' from India

Sunday, 25 August 2024, 22:40

Milkio, a dairy company, has come under scrutiny for making false '100% Pure NZ' claims on its products imported from India. Despite assurances of quality, the Commerce Commission says these claims mislead customers. The company has been fined $420,000 for its misleading practices.
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Milkio: The Controversial Claims of '100% Pure NZ' from India

Milkio's Misleading Practices Exposed

Milkio, a reputable dairy company, has faced significant backlash for misleading consumers with its claims of '100% Pure NZ' for products sourced from India. The Commerce Commission has imposed a hefty fine of $420,000 as a penalty for these deceptive practices.

Key Details on the Fine

The fine stems from Milkio's failure to provide accurate information regarding the source of their core ingredients. Customers were led to believe they were purchasing authentic New Zealand dairy products, which greatly contradicts the reality of their imports from India.

  • Fine: $420,000
  • False Advertising: 100% Pure NZ
  • Investigated by: Commerce Commission

Impact on Consumers

The misleading claims not only undermine consumer trust but also raise questions about the integrity of the dairy industry in New Zealand. Customers must remain vigilant in discerning the authenticity of dairy products.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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