Milkio Faces Fines Over '100% Pure NZ' Claims
Milkio in Hot Water Over Misleading Claims
Milkio, a prominent dairy company, has faced serious allegations from the New Zealand Commerce Commission concerning misleading statements about their products. They were found to have made false claims about importing '100% Pure NZ' products, with core ingredients sourced from India. This has raised concerns among consumers about the authenticity of dairy products they purchase.
Key Findings by the Commerce Commission
- Milkio falsely marketed products as '100% Pure NZ'
- Products were primarily made using imported ingredients from India
- The company has been fined a total of $420,000 for these misleading practices
This situation highlights the growing importance of integrity and honesty in the dairy industry, urging other companies to maintain transparency in their marketing practices.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.