Blake Lively Faces Backlash for Misguided 'It Ends With Us' Promotion

Blake Lively's Promotional Strategy

Blake Lively has found herself at the center of criticism regarding her promotion of the film ‘It Ends With Us’. Survivors of domestic abuse claim Lively has shifted the focus away from the heavy themes of the film, which is an adaptation of Colleen Hoover’s popular book. The movie portrays the tumultuous relationship between florist Lily Bloom, played by Lively, and her abusive partner, Ryle Kincaid. Critics expressed disappointment as promotional material appeared lighthearted, urging audiences to ‘grab your friends’ and ‘wear your florals’ for the screening.

Voices of the Survivors

Many fans of Hoover's work have voiced their frustration. Yesenia Puente Bravo, an intimate partner violence survivor, stated that the film’s marketing has felt ‘disrespectful.’ She emphasized that viewers like her were seeking representation in a powerful story rather than a lighthearted night out. Other social media users echoed this sentiment, saying the promotion has overlooked the significance of the film’s message.

Marketing vs. Message

Despite the promotional backlash, the movie has surpassed $180 million globally within its first 10 days. Critics have noted a contrast between Lively’s cheerful interviews and Justin Baldoni, who plays Ryle and has taken a more serious approach to discussing the film's themes. Baldoni has actively raised awareness about domestic violence in his communications.

Moving Forward

As the discussion continues, voices like Maddie Spear, a trauma therapist, highlight the need for greater sensitivity and awareness from the film’s lead and producer. Survivors have urged that future media must approach such delicate subjects with the respect they deserve.