Sirius Locks in Alex Cooper with $125 Million for Call Her Daddy
Sirius Makes Major Move in Celebrity Podcasts
Sirius has announced a significant partnership with popular podcaster Alex Cooper, known for her hit show Call Her Daddy. The staggering amount of $125 million illustrates the podcast's immense popularity and the growing influence of digital media in entertainment.
Why This Deal Matters
This investment not only showcases Disney's dedication to expanding its portfolio in celebrity culture but also reflects the increasing demand for engaging content. The deal signifies potential growth in the podcasting industry, as Cooper's show continues to gain traction and impact listeners.
What Lies Ahead for Alex Cooper and Sirius
- Expansion of Content: Expect a variety of new episodes and guests.
- Cultural Impact: Predict a deeper exploration of contemporary issues.
- Increased Listenership: Sirius aims to boost its subscriber base.
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