Cricinfo: Star India and the ICC Cricket Deal Dilemma
Cricinfo Analysis of the ICC Cricket Deal
Star India is turning its focus back to the ICC cricket deal amidst increasing competition. The decision to request a renegotiation follows the substantial investment of $3 billion in media rights that has recently started to feel the pressure of evolving broadcasting landscapes.
Star India's Challenges in Cricket Broadcasting
- Shifts in audience consumption habits
- Competition from Viacom18 and others in the Indian sports sector
- Financial implications of the current deal
With the upcoming T20 World Cup, Star India faces critical decisions regarding its strategy for sports media rights. As Disney navigates this landscape, the involvement of the Competition Commission of India illustrates the complexities of sports broadcasting deals in an ever-competitive market.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.