Beyoncé Launches SirDavis Whiskey Paying Homage to Heritage
Beyoncé Launches SirDavis Whiskey Paying Homage to Heritage
Beyoncé, the 32-time Grammy winner, has launched SirDavis whiskey, a luxury drink inspired by her great-grandfather, who was a Prohibition-era moonshiner. This entrepreneurial effort represents a connection to her ancestry and a passion for whiskey.
Details of the New Whiskey
This whiskey is a collaborative effort with Moët Hennessy, part of luxury conglomerate LVMH. The drink celebrates the rich history of Beyoncé’s family and aims to present an unexpected take on American whiskey. SirDavis is named after Davis Hogue, her paternal great-grandfather, who cleverly hid liquor bottles in cedar trees.
- The whiskey features a mash of 51% rye and 49% malted barley.
- It is matured in sherry casks, enhancing its complex flavor profile.
- Beyoncé took part in the bottle’s design, featuring a bronze horse logo, symbolizing her Texas roots.
Market Impact and Celebrity Trends
Beyoncé joins a growing list of celebrities entering the luxury drinks market, including notable figures like Drake and George Clooney. This launch aligns with the expansion of the U.S. whiskey market, projected at $5.1 billion.
SirDavis whiskey will be available in the U.S., as well as selected locations in London, Paris, and Tokyo, retailing for approximately $89 starting in September.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.