Kevin Costner's ‘Megalopolis’ Trailer Criticized for Fake AI-Generated Quotes

Sunday, 25 August 2024, 01:30

Kevin Costner is at the center of controversy surrounding the ‘Megalopolis’ trailer, which featured fake critic quotes generated by AI. Lionsgate has since dropped the marketing consultant responsible for the mishap, highlighting the ongoing challenges filmmakers face in balancing creative marketing with authenticity. The incident raises important questions about trust in film promotion.
Variety
Kevin Costner's ‘Megalopolis’ Trailer Criticized for Fake AI-Generated Quotes

Kevin Costner's ‘Megalopolis’ Trailer Under Scrutiny

The latest trailer for Megalopolis, starring Kevin Costner, has drawn significant attention due to its use of AI-generated critic quotes. Lionsgate, the studio behind the film, swiftly acted by terminating the marketing consultant involved.

Why the Backlash?

With many fans and critics expressing their concerns, the situation sheds light on the broader implications of AI in the entertainment industry. Critics argue that such tactics undermine genuine feedback.

Future of Filmmaking and Marketing

This incident prompts important discussions about the role of AI in film promotions. As technologies advance, a balance must be struck between innovative marketing strategies and maintaining audience trust.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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