Beetlejuice Beetlejuice Takes Over CarMax with Spooky Advertisements
Beetlejuice Beetlejuice Campaign Overview
In a thrilling collaboration, Beetlejuice Beetlejuice and CarMax have launched an advertising campaign that takes a spooky spin on the car buying process. As families drive into 'BeetleMax', they’re welcomed by eerie characters and a whimsical atmosphere that turns car shopping into a fantastical journey.
Creative Concept and Execution
This campaign, crafted by The Martin Agency, cleverly contrasts CarMax's friendly service with Beetlejuice's infamous reputation as the worst salesman. This rendition showcases an amusing narrative where the family becomes part of the Beetlejuice universe, crafting a fun and light-hearted experience.
- Directed by award-winning commercial director Ulf Johansson
- Visuals include iconic Beetlejuice characters and Easter eggs for fans
- Amusing campaign aims to resonate with a diverse audience, tapping into nostalgia
Campaign Rollout
Launching ahead of the much-anticipated movie release on September 6, this campaign captures the essence of family-friendly fun while promoting the unique offerings of CarMax. The spots will be aired across various platforms, engaging fans with memorable visuals and clever humor.
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