Beetlejuice Joins Forces with CarMax: A Nostalgic Marketing Collaboration

Friday, 23 August 2024, 06:00

Beetlejuice is back in collaboration with CarMax for a vibrant marketing campaign promoting the sequel, revealing how car buying shouldn't be. The creative works led by The Martin Agency spotlight nostalgic elements from the beloved original film. This engaging partnership with Warner Bros. Discovery aims to captivate both movie fans and car buyers alike.
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Beetlejuice Joins Forces with CarMax: A Nostalgic Marketing Collaboration

Beetlejuice Resurfaces in a Creative Collaboration

In a vibrant new advertisement, CarMax and Warner Bros. Pictures introduce a playful collaboration that captivates fans of the beloved film, Beetlejuice. The campaign, crafted by The Martin Agency, perfectly blends nostalgia with modern marketing. Launching today, this initiative celebrates the upcoming September 6 release of the sequel, Beetlejuice Beetlejuice. The campaign aptly titled, BeetleMax: The Way Car Buying Shouldn’t Be, draws audiences into a dreamlike, nightmarish used car dealership experience where chaos reigns.

Nostalgic Elements and Star-Studded Team

  • Experience the mischief of Beetlejuice as he humorously represents the hurdles of car purchasing.
  • Spot familiar figures from the classic movie, including the iconic Shrinkers.
  • Enjoy a reimagined version of the famous 'Day-O' song with a fun twist.

Sarah Lane, senior vice-president and chief marketing officer at CarMax, stated, "With his mischievous and unpredictable antics, Beetlejuice is the character to illustrate how car buying should not be, affirming why CarMax is the top choice." This collaboration not only extends the Beetlejuice cinematic universe but also aligns the brand’s marketing with a nostalgic yet fresh approach.

A Glimpse Behind the Creative Process

Bringing this vision to fruition involved a team of acclaimed Hollywood talents, including executive producer Phillipa Smith, acclaimed director of photography Andrejz Sekula, and award-winning costume designer Colleen Atwood. This marketing initiative is set to run through October 10, engaging audiences across TV, online, and social media.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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