2048: Zomato Paytm Acquisition Set to Transform the Going-Out Business

2048: A Transformative Acquisition for Zomato

In a remarkable move, Zomato has announced its acquisition of Paytm’s events and movie ticketing business for Rs 2,048 crore, aiming to boost its gross order value (GOV) in the going-out sector to over Rs 10,000 crore by FY26. Currently, Zomato’s going-out GOV is pegged at Rs 3,225 crore.

Strategic Goals and Customer Transition

Zomato's CEO, Deepinder Goyal, noted that the expansion potential will depend on the incremental use-cases that can be created on top of existing services. As part of the transition, the various apps, including Zomato, Paytm, Insider, and TicketNew, will maintain their current services until the launch of a new app named District in the coming weeks.

Cultural Integration: A Key to Success

• Team Integration: This acquisition includes onboarding 280 employees, marking Zomato's first major acquisition involving a team with which they have limited previous interaction.
• Focus on Culture: Goyal highlighted that the cultural assimilation of the new team is critical to ensure a seamless integration.

The Road Ahead

With the aim of improving customer experiences and offering new services such as movie and sports ticketing, Zomato is optimistic about achieving its ambitious goals. The eventual goal is to provide a comprehensive suite of offerings under the District brand.