20 Minutes: Migros Stores Will Transform Under a New Brand

Wednesday, 21 August 2024, 04:50

20 Minutes reveals that Migros stores are set to undergo a significant transformation in their branding and offerings. As of January 1, 2025, the iconic name will be replaced, but Migros products will still be available. This shift marks a notable change as the stores will now sell alcohol, a new venture for the brand.
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20 Minutes: Migros Stores Will Transform Under a New Brand

20 Minutes Reports Major Changes for Migros Stores

The name Migros will soon fade from the neighboring country of France, but its stores will remain. According to Tribune de Genève, Migros Genève announced on Wednesday a partnership with the cooperative U, moving away from its previous affiliation with the Cora group.

Store Transformations Begin

  • The stores in Étrembières and Neydens, Haute-Savoie, will become Super U supermarkets.
  • The Thoiry store in Ain will transition into a Hyper U hypermarket.
  • These changes take effect on January 1, 2025.

A spokesperson for Migros Genève stated that the legal structure of Migros France will remain intact, ensuring that all jobs are preserved. Furthermore, Migros-branded products will continue to be sold. A significant shift, however, is that the stores will now offer alcoholic beverages, a move the orange brand had previously avoided.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.

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