Alex Cooper Transitions to SiriusXM with Call Her Daddy
Alex Cooper's Big New Deal
Call Her Daddy host Alex Cooper has signed a multiyear advertising and distribution deal with SiriusXM. Reports indicate the deal is worth as much as $125 million and will last over three years.
Expansion of Distribution
Previously exclusive to Spotify, Call Her Daddy remains one of the platform's most popular podcasts. However, Spotify has allowed wider distribution this year, aligning with a larger strategy shift. With this SiriusXM deal, Call Her Daddy will continue to be available across various podcast platforms.
Unwell Network's Integration
SiriusXM has also acquired advertising and distribution rights for shows on Cooper's Unwell Network. This strategic expansion follows SiriusXM's previous $100 million deal for SmartLess, which shifted from Amazon.
Competitive Podcast Landscape
In addition to Cooper's show, SiriusXM hosts popular podcasts like Pod Save America and Conan O'Brien Needs a Friend, enhancing its reputation in the competitive podcasting arena.
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