Harley-Davidson Abandons DEI Goals Following Criticism

Tuesday, 20 August 2024, 10:20

Harley-Davidson is ditching its diversity, equity, and inclusion (DEI) policies after facing criticism from anti-diversity advocates. This decision follows similar moves made by other companies. With this shift, the iconic brand aims to realign its focus.
CBS News
Harley-Davidson Abandons DEI Goals Following Criticism

Harley-Davidson Faces Pressure

Harley-Davidson on Monday announced its decision to abandon certain diversity, equity, and inclusion (DEI) initiatives. This move comes in response to significant backlash from critics advocating against these policies on social media channels. The renowned motorcycle manufacturer joins other prominent brands like John Deere & Co. and Tractor Supply, both of which similarly retracted their diversity programs earlier this summer.

Industry Trends

In a message shared on X, the Milwaukee-based brand stated that it currently has no plans to pursue these objectives further. This decision reflects broader shifts within the business spectrum, as several corporations reassess their DEI strategies under public scrutiny.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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