Harley Davidson Faces Backlash, Ends Diversity Programs

Tuesday, 20 August 2024, 05:30

Harley Davidson has chosen to end diversity initiatives following right-wing backlash. The decision marks a significant shift for the iconic motorcycle brand, as they abandon their commitments to diversity, equity, and inclusion efforts.
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Harley Davidson Faces Backlash, Ends Diversity Programs

Harley Davidson's Major Policy Shift

In a surprising move, Harley Davidson has announced that it is terminating its diversity initiatives in response to pressure from conservative activists. The company stated that it has not operated a DEI function since April 2024, and it will no longer pursue hiring quotas or supplier diversity goals.

Community Impact of the Decision

Harley Davidson expressed concern over the negativity on social media, acknowledging the campaign led by activist Robby Starbuck, who has made it his mission to challenge DEI policies at various companies. The motorcycle giant is now reevaluating its sponsorships and affiliations, suggesting it may drop support for events like LGBTQ+ Pride festivals in favor of focusing on the sport of motorcycling.

Future Commitments

  • Terminating relationships with organizations such as the Human Rights Campaign.
  • Establishing a centralized approval process for sponsorships.
  • Prioritizing the growth of the motorcycle community over diversity initiatives.

This change places Harley Davidson alongside other major brands like Tractor Supply Co. and John Deere, which have also retracted from their DEI commitments following similar pressures.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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