Kägi Fret: The Shrinkflation Dilemma Exposed

Tuesday, 20 August 2024, 04:20

Kägi Fret is under scrutiny for potential shrinkflation as customers express frustration over reduced cookie counts. The controversy arises from claims that the pack size has decreased by four cookies, while prices remain a topic of debate. The company's marketing chief argues that despite a smaller pack, prices were initially maintained, later adjusting due to increased cocoa costs.

Kägi Fret: The Shrinkflation Dilemma Exposed

Debate Over Kägi Fret's Cookie Count

Kägi Fret is in hot water over shrinkflation accusations stemming from a reduction in cookie quantity in its packages. A Reddit user voiced outrage, questioning how the company could disrupt loyal customers' weekends. Their complaint points to a perceived deception in the Biscuit brand's pricing strategy.

Official Response

Marketing chief Ramin Born responded to the allegations via an online portal, clarifying that while the pack size indeed shrank this spring, the price per pack initially remained stable. Only later did Kägi Fret have to raise the price due to global cocoa price hikes. Currently, a pack costs 3.95 instead of 4.40, although the cost for each cookie has increased.

Expert Opinions

Experts highlight the process as potentially confusing for consumers, as changes in package size and price increase do not align with strict definitions of shrinkflation. The two-step approach of reducing contents first and then raising prices could puzzle customers.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.