Charli XCX Takes Center Stage as the Brat of Skims This Summer

Monday, 19 August 2024, 10:00

Brat Charli XCX leads the Skims campaign, capturing attention with her vibrant style. This collaboration showcases the essence of brat fashion in the summer.
Harpersbazaar
Charli XCX Takes Center Stage as the Brat of Skims This Summer

The Brat Transformation in Skims Campaign

Brat Charli XCX becomes the face of Skims' new campaign, celebrating confidence and a summer of vibrant fashion. Dressed in a stunning cotton ribbed split-neck bralette and boxer, XCX embodies the spirit of brat style. "SKIMS empowers people to feel confident in their own skin, which is the essence of brat," Charli explains.

Exciting Collaborations in the Fashion Industry

This year, summer is being heralded as a Brat summer, with various celebrities lending their star power to fashion campaigns. From Kendall Jenner promoting Tory Burch's Sublime fragrance to Rihanna taking over the Dior Beauty J'adore role, the fashion scene is buzzing with excitement.

Key Takeaways

  • Charli XCX is the star of Skims' latest campaign.
  • Rihanna becomes the face of Dior Beauty's J'adore fragrance.
  • Kendall Jenner models for Tory Burch’s new scent.
  • Neiman Marcus pays homage to vintage Hollywood.
  • Brat fashion is defining this summer's trends.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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