Emma Grede and Aurora James Discuss the Fifteen Percent Pledge

Monday, 19 August 2024, 14:30

Emma Grede has partnered with Aurora James to advocate for the Fifteen Percent Pledge, emphasizing its vital role in achieving business balance. The initiative encourages companies to commit a significant portion of their supply chain to Black-owned businesses, fostering equitable practices. This collaboration highlights their dedication to social justice and economic equity in today's competitive market.
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Emma Grede and Aurora James Discuss the Fifteen Percent Pledge

Significance of the Fifteen Percent Pledge

Emma Grede and Aurora James are at the forefront of the Fifteen Percent Pledge, which challenges businesses to allocate a minimum of 15% of their purchasing to Black-owned companies. This bold move not only supports Black entrepreneurs but also promotes business balance by diversifying supply chains.

What is the Fifteen Percent Pledge?

The Fifteen Percent Pledge is a movement that aims to encourage retailers to commit to purchasing from Black-owned businesses. By doing so, they contribute to racial equity and economic empowerment.

Benefits of the Initiative

  • Enhances representation in the marketplace.
  • Fosters long-term partnerships that benefit both corporations and the community.
  • Promotes innovation through diversity.

Impact on Business Practices

By prioritizing the Fifteen Percent Pledge, Emma Grede and Aurora James are setting a precedent for corporate responsibility. Their leadership not only brings awareness to social issues but also encourages other businesses to reflect on their supply chain practices.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.

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