ARD's #KINDERstören: A Call to Action with Carolin Kebekus

Sunday, 18 August 2024, 22:00

ARD supports the #KINDERstören initiative with Carolin Kebekus to highlight children's rights. This action aims to raise awareness for UNICEF's mission focusing on children's needs.
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ARD's #KINDERstören: A Call to Action with Carolin Kebekus

ARD's Powerful #KINDERstören Action

On Sunday night, ARD unexpectedly interrupted its regular programming to promote the #KINDERstören initiative, spearheaded by UNICEF Germany. This powerful action is designed to emphasize the needs and voices of children and youth.

A Message from UNICEF

Christian Schneider, managing director of UNICEF Germany, stated, 'When #KINDERstören happens, it signals a warning about the state of our society.' He added that the well-being of children improves when their perspectives are prioritized.

Engagement Through Media

  • Unveiling essential children’s rights.
  • Utilizing TV and social media for advocacy.
  • Children are included in media outreach to amplify their voices.

Bringing Awareness to Children's Rights

As stated by Sebastian Sedlmayr, head of politics and advocacy at UNICEF Germany, 'Using a quarter-hour of prime-time TV and diverse social media channels for such a crucial topic is an invaluable investment.' This initiative is more than just a broadcast; it is an opportunity for politics to reaffirm its commitment to children's rights.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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