Snapdragon Man Utd Extension: A Game-Changer in Sports Business
Snapdragon Man Utd Deal Extension Details
Qualcomm has activated its two-year extension option for the front-of-shirt sponsorship deal with Manchester United, starting in the 2024-25 season. Snapdragon, Qualcomm's subsidiary, will contribute $75 million per year, bringing the total investment over five years to $375 million.
Key Highlights of the Sponsorship
- Snapdragon will sponsor Manchester United's men's and women's teams, including academy kits.
- For the first time, United will have a back-of-shirt sponsor this season, adding another layer to their brand partnerships.
- The deal was confirmed following a meeting between United's leadership and Qualcomm executives in Los Angeles.
Despite not sponsoring the back during key Premier League matches, Qualcomm's sponsorship includes options for domestic cups and Women's Super League games.
Previously, Manchester United partnered with TeamViewer, which ended its agreement in 2022 after a five-year deal. The club agreed to transition TeamViewer from a shirt sponsor to a global partner, paving the way for this lucrative partnership with Qualcomm.
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