Epic Games Launches Rival App Store for iOS in Europe
Epic Games Launches New iOS App Store
Epic Games has taken a bold step forward by launching its own iOS app store in Europe, aiming to disrupt Apple’s long-standing control over app distribution. This new platform will initially host Epic’s games, including the immensely popular Fortnite, with plans to expand to third-party titles come December.
Competing with Apple's App Store
Beneath the surface, this launch represents a significant shift in the mobile gaming landscape. Epic's approach is backed by the EU's Digital Markets Act (DMA), which mandates more competition in tech.
- Apple's App Store currently charges up to 30% on app sales.
- Epic Games intends to take a mere 12% commission, offering better terms for developers.
Epic CEO Tim Sweeney expressed enthusiasm about the launch, indicating it could rejuvenate a market he views as largely broken. “Competition wouldn’t crush Apple’s App Store,” he stated. “It would encourage better pricing and features.”
EU Regulations Driving Change
Thanks to the DMA, alternative app stores are now permitted on European devices, presenting a unique chance for competitors like Epic. This new regulatory environment could redefine how apps are distributed and monetized.
- Reduces dependency on Apple’s platform.
- Enhances visibility for alternative app stores.
- Potentially lowers prices for consumers.
As Epic aims to transform the mobile gaming economy, it hopes to inspire similar changes in the US market, seeking fairer conditions for developers across the industry.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.