Hailey Bieber's Support for Kamala Harris Through Fashion Choices

Hailey Bieber's Maternity Fashion for Kamala Harris

Hailey Bieber is officially showing her support for Kamala Harris's presidential run by wearing exclusive merch from a designer capsule collection. More than a dozen American designers have come together to create shirts, hoodies, bags, and more for the Democratic nominee. Officially titled Designers for Democracy, the wide-ranging collection launched on August 15 and features pieces from top fashion houses including Vera Wang, Thom Browne, Prabal Gurung, Tory Burch, and more. The collection is manufactured in the U.S. and all pieces are priced under $50.

A Collective Vision for Change

“Vice President Harris and Governor Tim Walz are fighting for a future that strengthens our democracy, protects reproductive freedom, and ensures every person has the opportunity to not just get by, but to get ahead,” Senior Campaign Advisor Meaghan Burdick told Vogue. The Designers for Democracy are a group of beloved American designers who believe in that vision and are working to get Harris and Walz to the White House.

Highlighting Important Messages

• Hailey Bieber posed for a mirror selfie showcasing her pregnancy while wearing the “America is an Idea” retro t-shirt designed by Brother Vellies creative director Aurora James.
• James shared her items on Instagram, articulating, “America is a beautiful, strange and bountiful place. America is also an idea. And exactly whose idea she is, will be voted on up and down the ballot across the country this November.”
• Newcomers and returning designers alike contribute to this impactful merchandise collection.

Only five of the sixteen designers who have created pieces for the 2024 Democratic party are new to the election merch game, including Ulla Johnson, Sergio Hudson, Willy Chavarria, Rachel Scott, and Bettina Benson. Notably, Brett Heyman, Vera Wang, and Joseph Altuzurra have returned to support Harris's campaign after creating items for President Joe Biden's run in 2020. With Biden endorsing Kamala Harris, many notable brands, celebrities, and top Democrats have followed suit.

Innovative Campaign Strategies

The vice president's team has been on the cutting edge of campaigning, creating memes, TikToks, and camo hats that sold nearly $2 million in sales within days. The Designers for Democracy collection includes a variety of products and styles, such as a tote bag from Tory Burch, an ombre baseball hat from Gabriella Hearst, an American flag scarf from Thom Browne, and a Victor Glemaud tank top that says “We are not going back.” More products are expected to be added to this vibrant collection.