ADAC: Martin Kunz Discusses Challenges and Innovations in Magazine Distribution
ADAC's New Distribution Strategy
The ADAC Motorwelt, once sent regularly to members, has shifted to a model requiring members to collect their copies from selected stores. This change, described by ADAC Chief Editor Martin Kunz as a significant challenge, ensures greater value and conscious engagement with the publication.
Shifting Perspectives on Mobility
As the ADAC Motorwelt evolves, it emphasizes mobility as a lifestyle rather than just a transportation means, incorporating themes on travel and health. Kunz notes that understanding the audience's changing preferences has been pivotal in redefining content delivery.
- The print version now appears quarterly.
- Distribution partners include Edeka and Netto.
- About 2 million issues collected quarterly, enhancing member engagement.
Conclusion: Navigating Change in Media
With a fresh approach to magazine delivery, ADAC demonstrates resilience and adaptability in the publishing landscape. The future looks promising as they continue to develop a strong connection with their readership.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.