Skims Launches in Sweden: A Momentous Event for Kim Kardashian
Skims Launches in Sweden
Skims is expanding its reach with a grand launch in Sweden at the historic NK department store. Co-founder Jens Grede emphasizes the compatibility of Swedish consumers with Skims’ principles focusing on quality. Kim Kardashian adds, 'This is a special moment for us, and I look forward to our Swedish customers experiencing what Skims is about.'
Financial Success and Future Plans
Last year, Skims achieved impressive revenues of 7.9 billion SEK with a profit of 2 billion. The company's valuation now exceeds 40 billion SEK. Praises and criticisms have accompanied its journey, especially following the controversial release of 'the nipple bra'. With plans to open six stores in the USA this year and a flagship store on Fifth Avenue in New York, Skims is set for a global retail push, eyeing further locations in Paris or London by 2026.
About Skims
Skims started with a focus on online sales, and now aims to open around 200 stores in the next few years. With investors like Wellington Management and Thrive Capital, the brand is poised for significant growth.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.